MFG DAY Producers Announce Edge Factor as Strategic Content Partner
The co-producers of Manufacturing Day are building off the many successes of MFG Day 2015 by growing their partnership with Edge Factor as the Strategic Content Partner for MFG Day 2016. Manufacturing Day is an annual national event, executed at the local level that supports thousands of manufacturers across the nation as they host community members at open houses to showcase modern manufacturing technology and careers. Edge Factor’s role is to equip MFG DAY event hosts with high impact resources that will inspire audiences and enhance MFG Day events.
“Perhaps some may find it daunting to think about opening their doors on Manufacturing Day due to deadlines and day-to-day workloads, but these things do not have to be a barrier,” said Jeremy Bout, Producer/Host of Edge Factor. “Our goal with this partnership is to make hosting an event as easy and dynamic as possible, as we encourage more businesses and schools to open their doors.”
The co-producers of MFG Day, including FMA, Manufacturing Institute, National Association of Manufacturers and NIST-MEP invited Edge Factor to collaborate for the second year in a row, and build unique content that would help event coordinators host engaging MFG Day events. Edge Factor is producing an online, turnkey event package called the Rock MFG Day Kit that is available free to registered event hosts. The Kit features diverse resources that help MFG Day hosts promote their event, inspire their audience, connect with our next workforce, follow up after the event and reach out to parents. In 2015, close to 750 companies, schools and organizations used the free Rock MFG Day Kit to captivate attendees and showcase careers and technology in manufacturing. Edge Factor hopes to empower even more events this year!
“For those of us in the industry, every day is Manufacturing Day,” said Ed Youdell, president and CEO of FMA. “But each year this event asks companies and schools to make a conscious decision to take one day and host events that demonstrate to students, educators, parents and other community members the amazing opportunities that are available in their own city in advanced manufacturing. The MFG DAY strategic content partnership with Edge Factor is helping to provide resources that make that task easier for the participating companies and schools.”
Edge Factor’s tagline “It all starts with a good story” rings true for the Kit, as the films Behind Closed Doors and upcoming Evolution of Manufacturing serve as the backbone for many of the accompanying resources. The Kit features media and tools such as looping videos, countdown clocks, films, customizable slideshow presentations, Q&A activities, 3D printing and CNC machining projects and take-home parent resources in English, Spanish and French.
“I started the Behind Closed Doors video and the whole place went dead silent. We had 300+ students touched, captivated and motivated by the film,” said Nick Chatterson, Technology Instructor, Danville Area Community College in Illinois. “It completely enhanced our 2015 MFG Day!”
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